By Mel Ltd
Privacy Policy

Last updated: May 2026

This Privacy Policy explains how By Mel Limited (“we”, “us”, “our”) collects, uses, and protects information when you visit our site.

What information we collect, use, and why

We keep data collection to a minimum. When you visit our website, certain technical information is collected automatically (this may include IP addres, browser type and device information, pages visited and interactions). This data is used in an aggregated way and does not directly identify you.

We may use privacy-focused analytics to understand how our website is used and to improve performance. If enabled, this includes Webflow Analyze. Analytics cookies are only set after you provide consent via our cookie banner.

Our website does not include a contact form. If you choose to contact us via email, we will process the information you provide in order to respond to your enquiry.

How we use your information

We use the limited data we collect to operate and maintain the website, understand how the site is used to improve it, and respond to enquiries you send via email. We do not sell, rent, or trade your personal data.

Legal basis for processing

We rely on the following legal bases under UK data protection law:

Consent – for analytics cookies and related data collection

Legitimate interests – to operate and improve our website, and to respond to direct enquiries

Third party services

We use trusted third-party providers to operate our website. We use Webflow for hosting and infrastructure. We use Webflow Analyze for analytics (if enabled). These providers may process technical data as part of delivering their services.

International data transfers

Some of the services we use may process data outside the United Kingdom or European Economic Area. Where this occurs, appropriate safeguards are in place to protect your data.

Data retention

We retain data only for as long as necessary. Analytics data is used in aggregated form and retained in line with our analytics provider’s settings.

Your rights

Under UK data protection law, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, restrict or object to processing, and withdraw consent at any time (where applicable). To exercise any of these rights, contact us using the details on the contact page.

Cookies

We use cookies as described in our Cookie Policy. You can control your preferences at any time via our cookie banner or settings.

Updates to this policy

We may update this Privacy Policy from time to time. Please check this page periodically for any changes.

Contact

If you have any questions about this Privacy Policy, you can contact:

By Mel Limited
mail@bymel.studio

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:          
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

If you have any questions, please get in touch via email: mail@bymel.studio