About

Experience Director,
Senior Designer and
Agency Contractor

Independent design director helping businesses grow through strategic design that is intuitive, engaging and creates measurable value.
Image of Mel standing in front of a dark wall with a pink flower next to herMel on her laptop

Hi, I'm Mel.
Lovely to meet you.

With 10+ years experience leading digital teams as an agency director and strategic designer, I am now working as an independent design director alongside businesses and agencies to form unique digital strategies and considered design products that are user-focused, scalable and generate value.

My working style is collaborative and flexible with a focus on clarity, ease of use and long-term business value shaped around unique business goals. I love to work in a freelance capacity with businesses or collaboratively with digital teams through contracts to refine or create new experiences.

As a former digital agency director, I understand the pace and team collaboration required to deliver digital strategies and products that perform and create value for businesses. Please don't hesitate to get in touch if you'd like to work together.

Strategic Design & 
Leadership Capabilities

Services

Digital Strategy Creation
UX Research & UI Design
Strategic Website Design
Workshop Facilitation
Customer Journey Mapping
Digital Design Systems
Component Libraries

Webflow Development

Website Optimisation

Brand Identities
Brand Photography
Design Advisory

Skillset

Strategic Problem-Solving
Figma Design & Prototypes
Customer Research
User Testing & Analysis

Creative Direction 

Design Ops & Planning
Team Leadership

Stakeholder Management

C-Suite Presentations

Cross-functional Collaboration
Accessibility Standards

Interactive Workshop Leadership

To request examples of work completed while at digital agencies, please email mail@bymel.studio