Woodside

Services

Brand Identity
Strategic Website Design
Custom Webflow Build 
Website Optimisation

Overview

When a new restaurant opens in a residential area, first impressions can sometimes determine whether locals welcome it or resist it. Woodside, a Mediterranean small plate restaurant in Manchester, is set to open in October 2025 in a location surrounded by family homes. The owners needed a brand that would feel welcoming and calm any concerns about noise or disruption.

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In just two months a bespoke visual identity and custom website were designed and built. Since launch, the brand has gained positive feedback from locals prior to opening. The brand reflects the nearby local park, Alkrington Woods, and is building excitement for opening day. The brand has been custom built with consistent design and development, ensuring every touchpoint works together to tell Woodside’s story and drive bookings once open.

Information

Role

Creative Director 
Digital Strategist 
Website Designer 
Webflow Developer

Credits

Fonts: Google Fonts 
Designed in: Figma
Built in: Webflow

Location

Manchester, UK
Preview site

No items found.

Results

Woodside’s brand has achieved its first goal of winning over the local community. Positive feedback from residents on the local inspired brand identity fostered a sense of community ownership and pride to set the stage for a strong launch. The branding and website were completed in just two months, allowing marketing to begin ahead of opening. The website communicates Woodside’s unique value and brand tone clearly, even before professional photography is integrated in late 2025 (hopefully launching publically soon!).

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“Mel’s been an absolute star to work with. We gave her a big job - create our brand, design the website and build it on Webflow in just two months. Not an easy ask, but she smashed it. We’ll be keeping her on board once we’re live to make sure it’s valuable for us and easy for our customers to use.”
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—Sam, Owner of Woodside

Process

Understanding the business and the audience was the first priority. Locals were concerned that a new restaurant might bring noise or rowdy behaviour. This informed the brand tone and visual identity to be warm and natural rather than loud or flashy. Stakeholder interviews revealed the Woodside's vision to be an inviting neighbourhood dining spot for families and friends, not a late-night bar. By completing the branding, UX, website design and development in-house, we removed delays and ensured a consistent outcome across all brand touch points for the following items:

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Ideation & Concept Development
Leaf motifs to create a connection to the namesake.

Wireframing & Prototyping
Clear customer journeys for finding menus, hours, location and booking tables.

Visual Design & Branding
Complete logo suite, colour palette and typography system aligned with the restaurant’s personality.

Usability Testing & Iteration
Ensured the website worked smoothly on mobile to accomadate the majority of site traffic.

Custom Webflow Development
Delivered a fast, future-proof site ready to integrate content and professional photography post-launch.

Summary

Strategic design isn’t just about aesthetics—it can shape how your business is perceived before a single product is sold or a single customer is served. By ensuring brand awareness and a seamless user experience, we built a foundation for Woodside’s long-term success in its community.

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By Mel

I love to help business grow through thoughtful strategic design. Interested in exploring a project or idea together? Please don't hesitate to reach out, I'm happy to chat through options.

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