While Grounded

When lockdowns forced businesses to shut their doors, many did not have a digital space to promote their work/services. In a 48 hour sprint, we created a brand identity and website that became a one-stop hub for people wanting to support local businesses, musicians and artists.
We began by identifying the two sides of the problem. Local businesses were losing foot traffic and revenue and community members were looking for ways to support small businesses and find engaging activities to do from home. By consolidating scattered local offerings into a single hub, we removed friction for both businesses and customers.

100+ local businesses, musicians and artists signed up to While Grounded to create new revenue streams during lockdown. We had great live stream sessions with local musicians and live comments to create a sense of community to continue to celebrate live music.