Two Birds & One Stone

Services

Brand Identity
Strategic Website Design
Custom Webflow Build

Website Optimisation

Overview

Two Birds & One Stone opened their doors in 2020, right when the UK was in lockdown. The idea of a space filled with customers was suddenly out of reach. Instead, the owners faced the challenge of launching a hospitality business without the ability to have dine-in customers. We tackled this challenge by creating a digital-first brand experience that would connect them to the local community, make ordering seamless and stand out in Manchester’s competitive hospitality scene.

The mobile-first design was created to directly serve business goals and encourage conversion. The unique and bold visual identity we created made Two Birds instantly recognisable both online and offline. By completeing both the brand, website design and website build, this allowed us to work at speed without sacrificing quality. I've been the design partner for Two Birds since they opened their doors in 2020, including a website redesign in 2025. Since the launch of the website, Two Birds averages 20,000+ search impressions per month and 2,000 average click-throughs due to our optimisation services. The owners have repeatedly mentioned the staff time saved by eliminating menu questions and calls due to an easy to navigate online menu.

Since launch, take-out demand has steadily increased to the point that we are currently in the process of adding an online booking system to the website. Two Birds has also been able to expand onto Deliveroo to accommodate take-out demand.

Information

Role

Creative Director

Digital Strategist

Website Designer

Webflow Developer

Credits

Fonts: Google Fonts

Built in: Webflow

Location

Results

21,400+ average search impressions per month

11,900+ website clicks per month (and growing)

Reduced staff time spent answering calls about the menu

Increased takeaway orders enough to expand to Uber Eats & Deliveroo

Ranked in top local searches, including “breakfast near me”

Process

Our process began with interviewing the owners to align on business goals, brand vision and clear success measures to ensure the designs would actively solve business challenges. We saw the opportunity to differentiate through a playful yet sophisticated identity paired with a user-focused website. By handling both design and development in-house, we eliminated friction between vision and execution, ensuring a rapid launch without compromising quality.

Since the original site launch in 2020, we've used Google Analytics data to guide us. 89.5% of visitors were on mobile, so the new 2025 website was designed with a mobile-first approach to make accessing the menu, contacting the cafe and booking a table frictionless. Recent customer feedback has indicated the desire to have online booking, leading us to plan an online booking system going live soon to continue to save staff time on the phone and enhance customer convenience. We've continued to use analytics to refine the experience of mobile flows for faster access to the menu and contact info.

Our design process followed a clear, strategic flow:

Ideation & Concept Development
Exploring brand personalities that would stand out both on-screen and on the high street.

Wireframing & Prototyping
Mapping the simplest customer journeys for viewing the menu and calling the restaurant.

Visual Identity & Branding
Creation of bold, custom illustrations and a recognisable logo to create a connection with local customers.

Custom Webflow Build & Optimisation
Fast, pixel-perfect website with built-in flexibility for future growth and an easy to manage content system.

Monitoring & Optimisation
Continuous Google Analytics reviews to refine and improve local search visibility.

Summary

What began as a strategic pivot during a pandemic has evolved into a future-ready digital presence that not only reflects Two Birds One Stone’s brand personality but also drives measurable growth. Strategic, research-led design isn’t just about aesthetics, it’s about building experiences that meet customers where they are, streamlining operations, and creating tangible ROI. For Two Birds One Stone, design didn’t just solve an immediate challenge, it became their growth engine.

“Mel has been our design go-to since we opened our doors in 2020…she has been a huge part of our success and a valued talent and source of knowledge for all things design for our business. Book Mel now!! I promise you won’t regret it and wish you started working with her way sooner.”

—Sarah, Owner of Two Birds & One Stone