Savage Bean Coffee Co.

Services

Digital Brand Refinement
Strategic UX Design
Squarespace Build
Website Optimisation

Overview

Savage Bean Coffee Co. is a Michigan-based small-batch sustainable coffee roaster. They had a strong local following, but struggled to sell their beans online due to the lack of clear messaging for an intuitive purchase flow. Their main goal was to make coffee bean sales (and subscriptions) online.

In the first month, the new site saw online revenue jump by 600%. The approach we took blended customer and competitor research with a mobile-first UX design and conversion focused Squarespace build. Every element was designed to answer one question: “How do we turn casual visitors into buyers or loyal subscribers?”.

Information

Role

Creative Director 
Digital Strategist 
Website Designer 
Squarespace Developer

Credits

Fonts: Google Fonts 
Designed in: Figma
Built in: Squarespace

Location

Cassopolis, Michigan, USA
savagebeancoffeeco.com

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Results

Savage Bean now has a site that not only reflects their personality, but works as a high performing sales tool. Within the first month post-launch:

+600% increase in online revenue.

+163% increase in monthly site visits.

+91% increase in monthly page views.

+38% improvement in site health score

Process

To ensure the new site wasn’t just beautiful but truly effective, we began with a deep discovery phase:

Stakeholder Interview
Uncovering growth priorities like expanding subscription tiers and improving mobile conversions.

Customer Journey Mapping
Identifying friction points from product discovery to checkout.

Competitor Analysis
Researching national coffee subscriptions for pricing strategies and feature positioning.

SEO & Keyword Research
Finding the gaps in search visibility and targeting them.

Mobile-First Testing
Optimizing the site for coffee buyers purchasing on their phones with a streamlined navigation, fast-loading pages and clear CTAs.

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We restructured the site’s architecture with coffee purchases and subscriptions to be front and centre, added customer testimonials, created newsletter sign-ups and integrated brand content explaining the value of small-batch, ethically sourced beans. We created clear, multi entry points for bean purchases and subscriptions. We also ensured the brand came across in a consistent way in the digital space.

Summary

The project achieved its goals and set Savage Bean up for scalable growth. By combining strategic research and user-focused design, we delivered a solution that turned a quiet online shop into a strong sales channel.

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“Mel has done a fantastic job building my website! Her precision and sharp eye have truly been a game changer for my online presence. What I appreciated most about working with Mel is her genuine passion for listening to me as a business owner—she took the time to understand my vision and then used her expertise to bring it to life beautifully.

As a U.S.-based business owner, I highly recommend putting Mel at the top of your list for a website uplift or a brand-new build. Either way, it’s a win with Mel. Her service is excellent, and deadlines are never a problem.”

—Kim, Owner of Savage Bean Coffee Co.

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By Mel

I love to help business grow through thoughtful strategic design. Interested in exploring a project or idea together? Please don't hesitate to reach out, I'm happy to chat through options.

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